welcome

Be sure to get your “Best Road Trip Ever!” travel app at the iTunes store, just in time for your summer travels!

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This is the spot where universes of things I love, collide.  Design, travel, folk art, marketing, photography… This site is the portal to all of these worlds. A one stop shop. (The cats were needing to be herded.)

I am a graphic designer by trade, a collector of self-taught art, and road trip fool by passion…

Ludwig Design, a graphic design business, has been around since 1987 and I still love making design make sense.  I spend inordinate amounts of time in front of my Mac, designing, organizing information, and learning more, more, more about the trends du jour.

About 8 years ago, I designed a book for KCPT’s travel show, “Rare Visions and Roadside Revelations.”  The deadline was tight, and I was immersed in the world of outsider art and roadside attractions.  It was heaven…and the beginning of the madness. Since then, I have turned my photo, design, and marketing into the opportunity to travel all over the country, meeting amazing creators, shooting images, and, well, buying art.

Thanks for stopping by.

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detour_site
visit the detour art web site.

Visit the detour art website!

Detour art is dedicated to the sheer joy of outsider, folk, visionary, self-taught, vernacular art and environment discoveries found all along the back roads (and side streets) around the world.

  • 2600+ Outsider, Visionary, Self-Taught and Art Brut artists
  • 800+ Folk Art Environments from Around the World
  • Museums, Organizations and Web References dedicated to folk and outsider art.

ludwig design

“Kelly is a creative, out-of-the-box thinker that brings passion and market knowledge to every graphic project – a unique perspective for many designers/graphic artists. I always appreciated her focus to providing creative that reinforced and enhanced communication of the brand and product positioning, while delivering shelf/end-user differentiation through unique design/graphics. Kelly also never fails to provide strong client support. She is able to respond to “last-minute” client changes/urgent requests while keeping her cool. Kelly respects and manages the clients’ budgets and timelines, is open to working with other client vendors, and recognizes when her client’s project requirements or timelines would benefit from specialized support – and willingly recommends the option.”
- Sonya (Woertz) Butler, Enturia, April 2009
“Kelly is one of the most excellent marketing partners to have in your corner. She’s the one you want in every meeting. She asks the smart questions, beginning with the end in mind, and her depth of knowledge in marketing communications allows a planning process to be reality-tested. I say this up front because her concepting, design, and art direction prowess is a given. If you’ve got Kelly working on your message, it will resonate, it will be gorgeous, and it will be irresistable!”
- Kathryn Lorenzen, Landajob, March 2009
ludwig_web

visit the ludwig design website

Visit the ludwig design website!

Detour Art, Travel-o-Pedia, Home Court Advantage, the Best Roadtrip Ever! app, are just the latest in a long line of design and marketing projects.  After graduating from KU, I have been in the game since 1983, and started Ludwig Design in 1987.

Talent, integrity and perspective create the distinctive differences between Ludwig Design and other design studios. The results are award-winning design, produced at a cost that’s designed to work with your business strategy.

No matter what your design needs are, from logos to web design, annual reports to posters, direct mail to package design, tradeshow booths to smart phone apps – Ludwig Design can help.

Specialties:

• corporate identity programs • print advertising • book design • marketing & promotional materials • tradeshow/exhibit booths • packaging • web design/consultation • marketing consultation • iphone apps

Rave reviews:

“Kelly is a creative, out-of-the-box thinker that brings passion and market knowledge to every graphic project – a unique perspective for many designers/graphic artists. I always appreciated her focus to providing creative that reinforced and enhanced communication of the brand and product positioning, while delivering shelf/end-user differentiation through unique design/graphics. Kelly also never fails to provide strong client support. She is able to respond to “last-minute” client changes/urgent requests while keeping her cool. Kelly respects and manages the clients’ budgets and timelines, is open to working with other client vendors, and recognizes when her client’s project requirements or timelines would benefit from specialized support – and willingly recommends the option.”

- Sonya (Woertz) Butler, Enturia, April 2009

“Kelly is one of the most excellent marketing partners to have in your corner. She’s the one you want in every meeting. She asks the smart questions, beginning with the end in mind, and her depth of knowledge in marketing communications allows a planning process to be reality-tested. I say this up front because her concepting, design, and art direction prowess is a given. If you’ve got Kelly working on your message, it will resonate, it will be gorgeous, and it will be irresistable!”

- Kathryn Lorenzen, Landajob, March 2009

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