Ferrellgas strives to be a hometown partner to its million customers across the country. As its agency of record, we helped Ferrellgas communicate a cohesive, authentic message across every channel.

KEY HIGHLIGHTS

Among the projects that we initiated were:

• Brand refresh and guidelines

• Website and intranet redesign

• Salesforce Marketing Cloud email migration and new trigger email

• SMS with Salesforce Mobile Connect implementation

• Cross-channel campaigns, including paid, social, and traditional/print, and video and content production

THE RESULTS

Merkle (DEG) used customer data to create cohesive strategies across every customer touchpoint

CHANNELS

• CRM

• Branding

• Web/intranet

• SMS