To better meet customers with content that’s appealing to them, Hennessy turned to its email marketing partner DEG to analyze the types of content its customers liked best.

Through a click-engagement analysis, DEG dove into the email content Hennessey was sharing via its email messages and made recommendations based on the type of content with which subscribers were most likely to engage.

We built a custom preference center for gathering more 1st-party customer data to further personalize communications. Hennessy’s marketing team has commented that this is the best-looking preference center it’s ever seen.

KEY HIGHLIGHTS

• Analyzed email click rates to better personalize content that fit subscriber interests

• Implemented first-name personalization and exclusive brand content based on click-engagement analysis

• Built a custom preference center for gathering more first-party customer data to further personalize communications

CHANNELS

• Design + Copy

• Ecommerce

THE RESULTS