Pilot Flying J partnered with DEG to develop a go-to-market strategy for its new loyalty app, including an email journey for educating customers on its benefits. the creative team developed fun animated graphics to draw each of the audience members to engage.

KEY HIGHLIGHTS

• We created a welcome email series that kicked off right after a customer registered within the new loyalty mobile app

• The series deployed targeted messages based on three loyalty member segments with different preferences, amenity use, and frequency of visits

• Each email used dynamic content to showcase new app features and travel-center amenities

CHANNELS

• CRM

• Loyalty

RESULTS