Each of the Salvation Army Territories asked us to create an email campaign to help it increase donor engagement and donations during the holiday season. The poignant creative inspired an increase in donations.

KEY HIGHLIGHTS

• Campaign began in late October, with awareness and soft-sell asks followed by strong CTAs in November and December

• “This, Not That” approach showed what donation could provide

• Used animation and messaging that went away from The Salvation Army’s traditional method to engage a younger audience

CHANNELS

• CRM

RESULTS