The Hershey Company asked Merkle DEG to develop a D2C strategic plan to gather first-party data to better understand customer behavior and extend its lead in the confectionery industry. Creative (UI/UX) created engaging modular systems that unified the ecommerce experience across a wide line of products.

KEY HIGHLIGHTS

• Conducted assessments of the brand and its products, competitors, content, data, media, and organization structure

• Developed a cross-channel, multi-year marketing and technology roadmap to guide the expansion into D2C

• Built a one-stop Hershey’s D2C site on Salesforce Commerce Cloud representing each brand with a variable template

CHANNELS

• UX/UI design

• Ecommerce

THE RESULTS