Hallmark Baby sought to grow its audience across all digital channels to create more engaged, millennial customers. They partnered with us to turn this goal into a reality. The creative team created modular templates for CRM, engaging animations and engaged organic influencers by featuring wee customers in the clothing and playing with the toys.

KEY HIGHLIGHTS

• Activated paid media, email, commerce, social media, affiliate marketing, and SEO strategies

• Created consistent messaging and a cohesive customer experience across all channels

• Encouraged the existing audience to become brand influencers

CHANNELS

• CRM

• Loyalty

• Social + Paid